The Electronic Entertainment Expo, commonly referred to as E3, is a foremost exhibition for game enthusiast around the globe. Each year, Millions of game publishers and accessories industrialist assemble to advertise upcoming games and game-related merchandise.

Organized by the Entertainment Software Association (ESA), the fair include presentations of upcoming products for the current year. This often includes reveals of new hardware and software products by major hardware and software publishers. The first event was held from May 11–13, 1995 at the Los Angeles Convention Center, which would generally be the convention's location in future years.

The organizers were unsure of how successful this would be, but by the end of the convention, they had booked most of the space at the Convention Center, and saw more than 40,000 attendees. In the aftermath of its first year, E3 was already regarded as the biggest event in the video game industry.

Due to failed negotiations for the convention space in Los Angeles, the 1997 and 1998 E3 conventions were held at the Georgia World Congress Center in Atlanta, Georgia.

The show returned to the Los Angeles Convention Center in 1999, and continued to grow in attendance, ranging from 60,000 to 70,000 attendees

It’s a great honor to be at E3. Zeenoh Inc attended E3 as industry international affiliate. JD Abenaza the founder of Zeenoh inc. attended the expo with the mission to convey the best of Philippine culture into the global market through digital entertainment software. E3 was an amazing exposure for a home-grown creative tech company from the Philippines.

E3 is frequently held within the month of May and June at the Los Angeles convention center (LACC); the history fair was recently held from June 13–15, 2017. The exhibition in 2018 is schedule to hold from June 12-14, 2018.